User Experience Designer | eKinetx baseball training – UX design of web- project (2017)
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eKinetx baseball training – UX design of web- project (2017)

About This Project


The goal of this project is to create a web-based system for managing the training process and the development of players of leading baseball organizations.

For coaches, this system gives the opportunity to get rid of routine tasks. Manage teams players inside teams and individual players with better experience and efficiency.

For baseball players, this system gives a convenient way to make their education process convenient, more control and better organized with last educational tendencies and equipment.

Players will be able to represent their achievements for coaches and recruiting staff.


My Role

Working directly with a Business owner, Project Manager, Users, and Development team. My role was to do the UX design for eKinetx Coach and Player web- applications. I followed Double Diamond process with four phases: Discover, Define, Develop, Deliver.

When I was invited to working with this project the main part of the project was completed. But the client wanted to improve the user experience of both applications because according to user’s feedbacks user experience was bad and users could not understand how to perform even simple tasks.

I did competitors research, stakeholders interviews via Skype conference, remote user interviews and prepared questions for on-site user interviews for PM. We did card sorting with coaches and users to better understand the information architecture of both applications. I conduct user tests with 5-7 of current UIs both applications to better understand the situation with the usability of both applications, also I did remote user tests with competitive products. I did user research using service.

Based on the results of research I developed user personas of the current target audience and potential target audience of the coach app, the current target audience and potential target audience of player’s app.

I created maps of user goals, user flows for user personas, experience maps, wireframes.

We decided to skip the lo-fi prototyping phase because the client wanted to implement our finding asap.

I created the hi-fi prototypes for each product section for user tests. I prepared documentation, tasks, and post-interview questions for user tests of both applications. After user tests, we implemented new findings. And the project was transferred to a development team.


Key Deliverables

A number of deliverables were required for the project, including:

  • Initial project plan;
  • Stakeholder’s interviews;
  • Competitive analysis;
  • Conduct user interviews and user research;
  • User personas;
  • User flows;
  • Experience maps;
  • Wireframes;
  • Applications map;
  • Clickable prototypes;
  • Presentation to the client;
  • Conduct user tests of both applications;
  • Preparing assets and guidelines for developers.



Coach and Player Tasks


Users Persona

Landing Page


Coach Hi-Fi Prototype Screens

Colors and Typography of Player Application

Screens of Player Application

Mobile UI baseball